Posts Tagged ‘promotion’

Farmville a game very popular on Facebook, is pulling in the people and the advertiser.

My partner of 19 years loves the game on Facebook known as Farmville. She plays that game daily. She has about 200 plus friends on

Facebook and almost all of them are Farmville players.
The other day I was doing some research regarding the value of Facebook as an entertainer. I was looking at status updates and noticing

that not very many people were responding to things I would post. Yet it was not only what I posted, it was also happening, (or not

happening) for others in my circle.

So I began to ask, why is it that my partner always gets people on her page to interact? What is making her so popular amongst her crew?

Well as she and I talked the answer came to me “FARMVILLE”. It’s the games. Facebook created a game that has pulled in a group of

people that live for the game.

So I looked into more facts about my theory. I did a search on Fritolay to see how many people like them. Their just chips and snacks

Well to my surprise over 2 million people on facebook like them. Then I find out that Fritolay offered a truck to the Farmville

community in exchange for a LIKE. So that leads me to believe that Fritolay paid Facebook or someone else to be a part of this game so

that they could attract a fan base. HMMM. Pay to Play.
So I wondered if Fritolay had not done this would they still have as many likes as they do? I seriously doubt it. This type of marketing is

done all the time.
I bring this up to make a point to the indie artist community and those that follow or don’t follow them. Big business can afford to pay

for attention. They can buy the ads, the audience and what ever else they choose.

If you are looking to pull the attention of the masses to you as an entertainer, you are going to need to understand these tricks and

others and duplicate them on a low scale budget. Not every indie artist can afford ads, promotions, or services that will help get their

name out. Therefore you are going to need to find a way to bring the attention of the audience your way using similar methods.

The reality of it all is if you want to make it to the top of the list QUICKLY you are going to have to Pay in order to Play.

What is it about music that makes us listen?

What is it about an artist that makes us become a fan?

Why do some artist become famous faster than others?

Is it because we like the beat?

Is it because we like what they wear or how they look?

Is it because of who they know or what they do differently?

Music moves us. It is an emotional stimulator as well as a relaxer. It can go with ANY emotion you have.

There are hundreds to thousands of people with musical talents. Each one of them seeking an audience that will buy their music and become a fan. With all the people in the world, each musician should be able to find a following. The key to getting and keeping that following is PROMOTION and MARKETING. If nobody knows that you exist than nobody will buy your music and become a fan.

Even after they do get to know you, it is important to keep at them. Make it known that you are there to entertain and give them a reason to want to stay a fan.

Being an entertainer of any kind takes work. Not just studio time, and creating time. There is a fine balance to keeping up with all the things that make you successful. The idea of being a one person show/business is fascinating. Most of us like the idea of commanding our own ship. Although if we want to have the public take a ride with us on that ship, then we may have to reach out to others to help maintain the crowd, clean up the ship, feed the crew members and people on the ship. The bigger the ship the more help needed to maintain it.

So as you are out there doing your daily grind and looking for the spot light to shine on you. Ask yourself. Where am I stirring the ship to? How many other crew members do I need to make a successful voyage? Then build.