So what is this about?
Well let’s look at the who, what, where, and why of the situation.
First off, MOG is an online music library that can be shared with friends. You can make playlist, make a favorite list, and then you can share that list with your online buddies. You can also have MOG in your phone, listen in your car or even have a radio station(not a real one just a MOG version). MOG has a lot of bells and whistles, but not all is FREE. So essentially MOG is an online, on demand, digital music service. The company is based in Berkley CA.
Beats Electronics LLC is the brain child of Dr. Dre. The famous hip hop star who has made quite a name for himself as a business man in the music business. According to the COO, Luke Wood, Beats Electronics LLC began with the making of better sounding headphones. Now the company has branched into other areas like computers, and automotive speakers to help create a better listing experience for the consumer.
On July 2, 2012 I received an email from MOG letting me know that they had been acquired by Beats Electronics LLC. At first glance I just thought so what, another web site has been swooped up by another music company looking to cash in on the online music game. Yet to my surprise there was a little bit of intrigue about this transaction. The fact that it involved some heavy hitters like Dr. Dre, Interscope Greffen A&M and Universal Music Group.
After doing some research and connecting a few dots it became clearer to me. Universal Music Group also known as UMG created MOG (in my opinion to lure the music loving consumer into their web of artist in order to gain a foot hold in the online streaming game.) with some other joint venture pals. On the other side of the house was Interscope Greffen A&M that rest within the UMG family. This arm of the company was more into the sound quality development field, and has now taken under their wing the MOG room. (So to speak)
Now it makes better sense that MOG had a music catalog of over 15 million songs. Now I understand how they could reach out into the cell phone arena and automotive garage. It is now coming together that Big Business is masking themselves as online streaming companies and they have figured out that Napster understood the consumer just wanted to share their music and not be tied to one CD purchase in order to hear one favorite song.
So if you like the online music catalog sites and enjoy subscribing to online music sites then take your mouse, click on this link and browse around MOG. (back up the mouse you missed the click area it’s in the name MOG).
I hope you found this information informative. If you would like to read the press release about all of this click the next word. MOG Oh BTW, you may have to sign up or sign in with Face Book or Twitter in order to see the press release. Enjoy!