Paying to Play The Facebook Business Model of Farmville

Posted: May 27, 2012 in Social Media
Tags: , , , , ,

Farmville a game very popular on Facebook, is pulling in the people and the advertiser.

My partner of 19 years loves the game on Facebook known as Farmville. She plays that game daily. She has about 200 plus friends on

Facebook and almost all of them are Farmville players.
The other day I was doing some research regarding the value of Facebook as an entertainer. I was looking at status updates and noticing

that not very many people were responding to things I would post. Yet it was not only what I posted, it was also happening, (or not

happening) for others in my circle.

So I began to ask, why is it that my partner always gets people on her page to interact? What is making her so popular amongst her crew?

Well as she and I talked the answer came to me “FARMVILLE”. It’s the games. Facebook created a game that has pulled in a group of

people that live for the game.

So I looked into more facts about my theory. I did a search on Fritolay to see how many people like them. Their just chips and snacks

right.
Well to my surprise over 2 million people on facebook like them. Then I find out that Fritolay offered a truck to the Farmville

community in exchange for a LIKE. So that leads me to believe that Fritolay paid Facebook or someone else to be a part of this game so

that they could attract a fan base. HMMM. Pay to Play.
So I wondered if Fritolay had not done this would they still have as many likes as they do? I seriously doubt it. This type of marketing is

done all the time.
I bring this up to make a point to the indie artist community and those that follow or don’t follow them. Big business can afford to pay

for attention. They can buy the ads, the audience and what ever else they choose.

If you are looking to pull the attention of the masses to you as an entertainer, you are going to need to understand these tricks and

others and duplicate them on a low scale budget. Not every indie artist can afford ads, promotions, or services that will help get their

name out. Therefore you are going to need to find a way to bring the attention of the audience your way using similar methods.

The reality of it all is if you want to make it to the top of the list QUICKLY you are going to have to Pay in order to Play.

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